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	<title>The Big Blog</title>
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	<link>http://www.bigstrategies.co.uk/blog</link>
	<description>All Things Marketing And Business Growth</description>
	<pubDate>Tue, 12 Aug 2008 15:12:41 +0000</pubDate>
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		<title>Using Testimonials Effectively</title>
		<link>http://www.bigstrategies.co.uk/blog/using-testimonials-effectively-2/</link>
		<comments>http://www.bigstrategies.co.uk/blog/using-testimonials-effectively-2/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 15:12:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Credibility &amp; Belief]]></category>

		<guid isPermaLink="false">http://www.bigstrategies.co.uk/blog/?p=27</guid>
		<description><![CDATA[These videos have been put together  to answer on of our subscribers questions.
In the is presentation Tim Addison  shows you how to prove to potential customers you can do a great job if they  choose to buy from you. With scepticism rife with UK  consumers not trusting businesses Tim will help [...]]]></description>
		<wfw:commentRss>http://www.bigstrategies.co.uk/blog/using-testimonials-effectively-2/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Niche Marketing</title>
		<link>http://www.bigstrategies.co.uk/blog/niche-marketing/</link>
		<comments>http://www.bigstrategies.co.uk/blog/niche-marketing/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 15:10:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<guid isPermaLink="false">http://www.bigstrategies.co.uk/blog/?p=26</guid>
		<description><![CDATA[These videos have been put together  to answer on of our subscribers questions.
 
In this presentation Tim Addison  looks at a common problem facing most small &#38; medium sized businesses –  competition and how to differentiate your business by focusing on a profitable  niche.
 
Tim will identify just why most  [...]]]></description>
		<wfw:commentRss>http://www.bigstrategies.co.uk/blog/niche-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>TOP Tips for Turning Shoppers Into Buyers</title>
		<link>http://www.bigstrategies.co.uk/blog/top-tips-for-turning-shoppers-into-buyers/</link>
		<comments>http://www.bigstrategies.co.uk/blog/top-tips-for-turning-shoppers-into-buyers/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 09:42:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Selling &amp; Sales]]></category>

		<guid isPermaLink="false">http://www.bigstrategies.co.uk/blog/?p=25</guid>
		<description><![CDATA[How to transform “Thanks but I&#8217;m just looking” into “I&#8217;ll have that one please”.
Is there anything more painful for a business owner than seeing a shopper walk in the door and walk out empty-handed? The sale goes up in smoke as does the potential for turning that shopper into a repeat customer and maximising their [...]]]></description>
		<wfw:commentRss>http://www.bigstrategies.co.uk/blog/top-tips-for-turning-shoppers-into-buyers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Are You Unique?</title>
		<link>http://www.bigstrategies.co.uk/blog/are-you-unique/</link>
		<comments>http://www.bigstrategies.co.uk/blog/are-you-unique/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 11:12:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<category><![CDATA[Unique Sales Proposition]]></category>

		<category><![CDATA[Unique Selling Point]]></category>

		<category><![CDATA[Unique Selling Proposition]]></category>

		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://www.bigstrategies.co.uk/blog/?p=20</guid>
		<description><![CDATA[Are You A Robot Or Unique?
Is it true that you are unique? Of course, we all are. We all have looks, traits and characteristics that are unique to us.
So you agree that you are unique? Well picture this.
Let’s say that you weren’t unique. That you looked, spoke and acted like everyone else and everyone else [...]]]></description>
		<wfw:commentRss>http://www.bigstrategies.co.uk/blog/are-you-unique/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Getting Your Customers To Help You</title>
		<link>http://www.bigstrategies.co.uk/blog/customer_help/</link>
		<comments>http://www.bigstrategies.co.uk/blog/customer_help/#comments</comments>
		<pubDate>Fri, 16 May 2008 11:01:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<category><![CDATA[case studies]]></category>

		<category><![CDATA[customers]]></category>

		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://www.bigstrategies.co.uk/blog/?p=19</guid>
		<description><![CDATA[How Your Current Customers Can Help You Develop Your Business In More Ways Than You Can Imagine
Customers are powerful creatures.
They have the potential to make your business and also break it.
Is being a customer just about buying from you? Believe it or not this is only part of the story if you want to unlock [...]]]></description>
		<wfw:commentRss>http://www.bigstrategies.co.uk/blog/customer_help/feed/</wfw:commentRss>
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		<item>
		<title>Choosing An SEO Company</title>
		<link>http://www.bigstrategies.co.uk/blog/choosing_an_seo_company/</link>
		<comments>http://www.bigstrategies.co.uk/blog/choosing_an_seo_company/#comments</comments>
		<pubDate>Sun, 11 May 2008 13:35:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Search Engine Optimisation]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[SEO company]]></category>

		<guid isPermaLink="false">http://www.bigstrategies.co.uk/blog/?p=18</guid>
		<description><![CDATA[(For an overview of search engine optimisation and web site rankings please see this post).
It is a real shame that there are a hell of a lot of cowboy SEO companies, individuals and agencies out there.
Here’s what happens.
A business owner or entrepreneur like you hires someone to do some SEO based on the claims they [...]]]></description>
		<wfw:commentRss>http://www.bigstrategies.co.uk/blog/choosing_an_seo_company/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How Good A Ranker Are You?</title>
		<link>http://www.bigstrategies.co.uk/blog/how-good-a-ranker-are-you/</link>
		<comments>http://www.bigstrategies.co.uk/blog/how-good-a-ranker-are-you/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 13:18:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Search Engine Optimisation]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[web site rankings]]></category>

		<guid isPermaLink="false">http://www.bigstrategies.co.uk/blog/?p=17</guid>
		<description><![CDATA[If you rank - you grow!
 
Being a ranker these days can really aid in your businesses growth, no matter what industry you operate in or what size your business is.
 
Even if you are a full on ranker at the moment, you shouldn’t get complacent, you always need to be working on your ranking activities. Bottom [...]]]></description>
		<wfw:commentRss>http://www.bigstrategies.co.uk/blog/how-good-a-ranker-are-you/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Marketing Ideas</title>
		<link>http://www.bigstrategies.co.uk/blog/marketing-ideas/</link>
		<comments>http://www.bigstrategies.co.uk/blog/marketing-ideas/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 11:24:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<category><![CDATA[customer communication]]></category>

		<category><![CDATA[marketing advice]]></category>

		<category><![CDATA[marketing ideas]]></category>

		<category><![CDATA[pay per click]]></category>

		<category><![CDATA[strategic alliances]]></category>

		<guid isPermaLink="false">http://www.bigstrategies.co.uk/blog/?p=16</guid>
		<description><![CDATA[Marketing Ideas
We are getting a lot of emails from our subscribers, asking for some marketing ideas. No problem - we did a quick brainstorm - and came up with 3 very powerful startegies we use.
Remember these have worked for us in different sized businesses, across different industries - its just a matter of thinking about [...]]]></description>
		<wfw:commentRss>http://www.bigstrategies.co.uk/blog/marketing-ideas/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Quick Tips To Increase Your Businesses Profitability</title>
		<link>http://www.bigstrategies.co.uk/blog/quick-tips-to-increase-your-businesses-profitability/</link>
		<comments>http://www.bigstrategies.co.uk/blog/quick-tips-to-increase-your-businesses-profitability/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 09:51:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General Marketing]]></category>

		<category><![CDATA[customer reactivation]]></category>

		<category><![CDATA[customer retention]]></category>

		<category><![CDATA[increase profits]]></category>

		<category><![CDATA[lead generation]]></category>

		<category><![CDATA[referrals]]></category>

		<category><![CDATA[sales conversion]]></category>

		<guid isPermaLink="false">http://www.bigstrategies.co.uk/blog/?p=15</guid>
		<description><![CDATA[~ Generate More Leads ~
Find ways to get in front of more prospects. There are a number of lead generation devices that can do this very effectively, from direct mail or telemarketing campaigns, to press advertising, online marketing or free publicity.
Lead generation is always one of the things most businesses need help with, but let [...]]]></description>
		<wfw:commentRss>http://www.bigstrategies.co.uk/blog/quick-tips-to-increase-your-businesses-profitability/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Small Business Newspaper Advertising</title>
		<link>http://www.bigstrategies.co.uk/blog/small-business-newspaper-advertising/</link>
		<comments>http://www.bigstrategies.co.uk/blog/small-business-newspaper-advertising/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 12:48:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[newspaper advertising]]></category>

		<category><![CDATA[small business advertising]]></category>

		<guid isPermaLink="false">http://www.bigstrategies.co.uk/blog/small-business-newspaper-advertising/</guid>
		<description><![CDATA[Nobody can guarantee a winning advert. The only way to know for sure is to test it. But there are several elements that you can incorporate into your advert or sales letter to give it a better chance of being a winner. Use these elements as your own personal “winning advert checklist.”
Element 1 — Smart [...]]]></description>
		<wfw:commentRss>http://www.bigstrategies.co.uk/blog/small-business-newspaper-advertising/feed/</wfw:commentRss>
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