(For an overview of search engine optimisation and web site rankings please see this post). It is a real shame that there are a hell of a lot of cowboy SEO companies, individuals and agencies out there. Here’s what happens. A business owner or entrepreneur like you hires someone to do some SEO based on [...]

If you rank – you grow! Being a ranker these days can really aid in your businesses growth, no matter what industry you operate in or what size your business is. Even if you are a full on ranker at the moment, you shouldn’t get complacent, you always need to be working on your ranking [...]

Marketing Ideas We are getting a lot of emails from our subscribers, asking for some marketing ideas. No problem – we did a quick brainstorm – and came up with 3 very powerful startegies we use. Remember these have worked for us in different sized businesses, across different industries – its just a matter of [...]

~ Generate More Leads ~ Find ways to get in front of more prospects. There are a number of lead generation devices that can do this very effectively, from direct mail or telemarketing campaigns, to press advertising, online marketing or free publicity. Lead generation is always one of the things most businesses need help with, [...]

Nobody can guarantee a winning advert. The only way to know for sure is to test it. But there are several elements that you can incorporate into your advert or sales letter to give it a better chance of being a winner. Use these elements as your own personal “winning advert checklist.” Element 1 — [...]

Another way to ethically generate extra income from your customers is to ‘Upsell’ them. Upselling is basically adding extra to your customers’ shopping basket when they make a purchase from you. For example, you are selling widgets and of the 100 people who buy your merchandise from your store in a given week, the average [...]

Many businesses assume they know which sales methods appeal to customers to make them respond in the greatest numbers. To be successful in marketing, you must not make assumptions, otherwise you will lose out on many leads and sales. Assumptions, can throw money away. Even after many years, many mistakes, many successes in marketing – [...]

One of the most fundamentally constraining factors that many business owners face is that they get too involved within the business. If we were to ask you ‘what is your business?’, you might reply – fashion business, legal business, restaurant business, health and fitness business, or whatever business yours is.If you had answered us by [...]

Strategy – Is their strategic thought behind their creative processes or are they being creative purely for the sake of being creative? Are they a techie with great technical skills and limited design ability or are they a designer with limited technical ability or are they well rounded in both Is their primary motive to [...]